Membership requires a “mindset shift,” suggests the Membership Puzzle Project’s newly published, The Membership Guide. “Instead of just assuming what members want, successful membership organizations have developed ways of listening, fresh thinking about what their members actually want, and strong feedback loops to get it right.” The guide lays how news publishers can do the…
OPINION As COVID-19 continues to disrupt business and society, TikTok provides an engaging platform for publishers to reconnect with a new generation of customers. With 10 million users in the UK, TikTok is the ‘big thing’ in social media. A truly viral content factory, TikTok is mainly aimed at Generations Z and Y with an…
Turning casual browsers into followers, or ultimately into subscribers, is a challenge facing publishers in every sector of the media. Startup Zephr, which last year received a significant injection of venture capital, is pioneering customer journey solutions that are rooted in technological innovation. Here COO, Felix Danczak, details how the company has grown and how he believes…
Membership requires a “mindset shift,” suggests the Membership Puzzle Project’s newly published, The Membership Guide. “Instead of just assuming what members want, successful membership organizations have developed ways of listening, fresh thinking about what their members actually want, and strong feedback loops to get it right.” The guide lays how news publishers can do the…
OPINION As COVID-19 continues to disrupt business and society, TikTok provides an engaging platform for publishers to reconnect with a new generation of customers. With 10 million users in the UK, TikTok is the ‘big thing’ in social media. A truly viral content factory, TikTok is mainly aimed at Generations Z and Y with an…
