Membership requires a “mindset shift,” suggests the Membership Puzzle Project’s newly published, The Membership Guide. “Instead of just assuming what members want, successful membership organizations have developed ways of listening, fresh thinking about what their members actually want, and strong feedback loops to get it right.” The guide lays how news publishers can do the…

OPINION As COVID-19 continues to disrupt business and society, TikTok provides an engaging platform for publishers to reconnect with a new generation of customers.  With 10 million users in the UK, TikTok is the ‘big thing’ in social media. A truly viral content factory, TikTok is mainly aimed at Generations Z and Y with an…

Turning casual browsers into followers, or ultimately into subscribers, is a challenge facing publishers in every sector of the media. Startup Zephr, which last year received a significant injection of venture capital, is pioneering customer journey solutions that are rooted in technological innovation. Here COO, Felix Danczak, details how the company has grown and how he believes…

In this episode Josh Schollmeyer, co-Founder & Editor-in-Chief of online men’s magazine MEL, takes us through working at the legacy print behemoth Playboy, why that convinced him men’s magazines needed to change and the branded media business model that is at the heart of MEL’s success. In the news roundup, we discuss growth and success…

Text-based notifications have a decidedly mixed reputation amongst publishers. Associated with sensationalist headlines and annoying interruptions, they can alienate the very audiences they are meant to engage with if either the content or frequency aren’t pitched exactly right. Fast forward to 2020 and the Covid-19 pandemic has changed the zeitgeist with publishers looking to react…

Google’s role in delivering audiences to news outlets has been under scrutiny of late. The Australian Competition and Consumer Commission’s initiative to redirect advertising revenue from Google and Facebook to news publishers has led to threats of a news boycott by both companies. Australia’s news media businesses have faced revenue loss and job cuts for some time now, blaming Google and Facebook…