The Cannabis Marketing Summit (June 1-4) released an updated agenda and speakers list, and is offering discounted early bird tickets.
The 4-day virtual event will include a comprehensive curriculum of cannabis marketing best practices. It begins with opening remarks by Lisa Buffo, CMA’s CEO, and Chris Walsh, MJBiz’s CEO, followed by panel discussions on “Creating a comprehensive cannabis marketing strategy” and “Building strong cannabis brands.”
Each day examines marketing channels like social media, digital marketing, media, and public relations. There will be two workshops — one on building a corporate social responsibility plan and one on diversity and inclusivity in marketing.
The Summit concludes with a discussion of marketing in 2020, using sales data to evaluate changes in the industry, COVID-19, and the election year. The closing slot is the Keynote, who will be announced soon!
Early bird tickets & a detailed agenda can be found here:
Discount code: CMA15 for 15% off
“The Cannabis Marketing Summit will bring the brightest minds in cannabis marketing to the virtual stage in June,” said Scott Axcell, Vice President of Marketing, Marijuana Business Daily.
“Now is the time to define the marketing best practices that move the industry forward while providing real, actionable insights to cannabis entrepreneurs and communications professionals. We are excited to deepen our partnership with Cannabis Marketing Association, whose mission is to bring a positive perception to cannabis and its consumers, a goal shared by marketers across the industry.”