Thought Apple was done with its share of events for 2019? Not yet. The Cupertino giant is hosting an event in New York City on December 2 to highlight the standout apps and games of 2019, the company said in a media invite sent out on Monday.
This is unusual for Apple as we’ve known the company to typically issue press releases to announce its top apps of the year and holds events in the fall to introduce new hardware products. As for the invitation itself, it does not divulge many details about the event other than saying it will honor Apple’s “favorite apps and games of 2019.”
For those who expect Apple to surprise everyone with more hardware product launches just before Christmas (wouldn’t that be great?), sorry to burst the bubble, but that’s unlikely to happen. As per invite, the upcoming Apple event will largely focus on the applications and games in 2019. It is the first time when Apple has organized an event exclusively for the applications.
Every year, the company announces the award for best-looking application on the iOS ad macOS. But, the results are announced online without any mega event. It looks like Apple is creating a new tradition with the event to award the all-round best apps and games for its platforms from developers that came out that year.
Typically, Apple’s best of the year content offerings highlight games, music, movies, TV shows, podcasts, and more. But there is usually an underlying theme through this year’s theme is unknown. Last year’s announcement, for example, focused on content that shaped entertainment and culture around the world.
Earlier reports had suggested Apple was planning to hold some sort of press conference in October, although the company ultimately announced and released products instead of holding a splashy event. Recent announcements also included that the new 16-inch MacBook Pro and new AirPods Pro with noise cancellation.
We probably shouldn’t be too hopeful, but there is a very slim chance that Apple could use this event to finally let us know about when can we expect to see the cheese-grater-inspired Mac Pro.
The company’s website doesn’t say anything about it being live-streamed, which suggests it’s all very low-key.